Publications

GEO: Lipstick on a Pig?

Why visibility metrics imported from SEO do not work in AI, and the gap the GEO industry has missed.

Confidence Without Calibration

Five AI models, fifteen verifiable questions, and no uncertainty when the answers were wrong.

The Label Says Otherwise

What eight AI platforms get wrong about GLP-1 medications.

Houston, We Have a Problem

Documented cases of AI platforms generating falsehoods about real organizations.

A Letter from the Founder

On the transition from search-driven reputation to AI-driven information, and why this firm exists.